Cucumbertown

Cucumbertown is a simple recipe network. A place where anyone can write recipes in the most frictionless, non procrastinating, delightful way. Think about it like Tumblr for recipes. Cucumbertown gives recipe bloggers a platform to showcase their work, interact with the community, build their network, enrich their recipes etc.

Cucumbertown has built technology around recipe blogging that makes it very very simple for a first time user to get started and more importantly a short-hand style for pro users to write recipes blazingly fast. Think about it like stenography for writing recipes.

All of this is free.

Cucumbertown is in private beta and will launch on October 17th, 2012

Seriously, so how does it really help someone?
For an amateur cook or pro-chef the only way to write recipes that got them an identity was to take sometime like wordpress, tumblr, blogger etc, flesh them out, make it look beautiful, craft out every recipe every time in a structured manner, take beautiful picture etc and write. This is very cumbersome for my wife, your sister or anyone who is not that tech savvy. Cucumbertown fills that gap by making it very very frictionless and beautiful. Recipe websites like AllRecipes, Cooks, Epicurious etc. are not focused on the user. Write a recipe in less than 5 minutes, take a pic with a camera phone and you are done. The community on the other hand joins to contribute pics, add tips, rate, share etc. Underneath the platform Cucumbertown works deep into the social aspects by notifying friends, tight engagements loops to follow people etc. The platform provides a very high value proposition for someone who loves cooking to showcase their work of art. And it does not seem like work.

Cucumbertown is being built by 4 people in 3 continents none of whom have seen each other. An ex-Zynga engineer Cherian Thomas & Arun Prabhakar from Bangalore, India. Chris Luscher, partner at InformationArchitects – the worlds leading design firm based out of Zurich, Switzerland & Dan Hauk – leading Tumblr theme designer & co-founder of BrewTracker from Reading, Pennsylvania.